Monday, 10 April 2017

adidas’ New Performance Footwear – Futurecraft 4D AD campaign

With an obsession to help athletes make a difference, Adidas unveils FUTURECRAFT 4D. The world’s first high performance footwear featuring midsoles crafted with light and oxygen.

To create FUTURECRAFT 4D, adidas’ experience in sport and design was combined with Carbon’s pioneering digital light synthesis technology to create the ultimate running shoe for all athletes. This technology will reshape the footwear manufacturing universe.

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