Wednesday, 22 June 2016


On Friday 10th June, Simon Carter’s eponymous British fashion label, showcased a preview of the SS17 collection alongside LC:M to members of the press, celebrity stylists and fashion in uencers, at private members club, The Union on Greek Street, Soho. Simon Carter himself was there to greet guests and introduce them to the eclectic collection.

This season the irrepressible Simon Carter unveiled a versatile assemblage that was bursting with English charm and fully conversant with the demands of sartorial sophistication for both town and country.The range encompasses; overcoats, suits and jackets, shirts and ties, shoes and socks. Accessories include; watches, cuf inks, wallets, bags and jewellery.

Prints are a focal point of the collection, from ties and shirts to the jackets, Simon Carter’s love affair with pattern is impossible to ignore. The “conversation prints”, as Simon calls them, range from the iconic paisley and re-worked Liberty classics, to more eccentric repeats of amingos, shrimps and red-hot chilies! In addition, there is an exquisite selection of textures and fabrics that bring the collection to life, from silk knitted ties and jacquard woven jackets, to silk pocket squares and pony hair belts.

Guests sipped the nest English sparkling wine and snacked on lled brioche buns and mini Victoria sponges from London catering company Dalhousie. Many visiting press commented that it was one of the most exciting presentations they had seen over the hectic few days.


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