Superdry takes British attitude to the slopes with the launch of Superdry Snow.
Pioneering brand Superdry brings its signature British tailoring and fearless approach to the slopes with the launch of Superdry Snow. Featuring cosy après-ski jackets through to tough and technical outerwear, the collection offers the ultimate in glacier-cool style.
In the technical line, Superdry takes its reputation for detail and quality into new territory for those who want to go hard from the first chairlift until sundown. Max-performance details including highly breathable and waterproof fabrics, fully taped seams and detachable skirts and cuffs offer serious protection against the elements. Pops of orange and pink contrast with a muted palette featuring grey marl and denim-inspired fabric. Girls take on black runs and rails in the tough-but-chic Glacier SkiSuit while guys stand out from the pack in the camo Ultimate Snow Service Jacket.
For chilled out skiers and freeriders, the semi-technical Elements range offers high-visibility branding, detachable layers, inner skirts and snap tabs. Tweed and flouro flashes, detachable double hoods and waterproof contrast zips ensure style credentials rise as the temperature drops. With its old-school colourways, the Polar Ski Puffer Jacket gives hardworking outerwear a retro sports edge.
The Fuji range is perfect for days when kicking back with an ice-cold beer is in order. Inspired by the brand’s classic cuts and attention to detail, the double-zip jackets for men and women brings a cool Superdry take to après-ski. Girls can also opt for cosy chalet chic with the faux fur Aprés-Ski Jacket or Gilet.
100% vision is essential on the slopes and Superdry Snow Goggles are up to the job. Anti-fog UV 400 lenses, double-layered foam and branded adjustable strap give comfort, protection and visibility. Combining performance with style, the colour-soaked, filtered lenses ensure boarders and powder hounds get noticed even in a whiteout
Superdry.com
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