88 RUE DU RHONE IS THE OFFICIAL UK WATCH PARTNER TO LIONSGATE'S MAD MEN: THE FINAL SEASON PART 1 OUT NOW ON BLU-RAY & DVD
88 RUE DU RHONE, Swiss watchmakers, is producing a super limited-edition MAD MEN watch to celebrate the fantastic partnership with Lionsgate and the new MAD MEN: THE FINAL SEASON PART 1 OUT NOW ON BLU-RAY & DVD
Forty limited edition MAD MEN timepieces featuring a specially engraved image of the iconic Don Draper on the individual case backs are to be sold in a bespoke watch box mirroring the essence of the programme and era. The MAD MEN timepiece will be sold exclusively through 88 RUE RHONE’s UK retail network from mid-November 2014 onwards.
To support the Official Watch Partner status 88 RUE DU RHONE has chosen a timepiece from its 2014 novelties collection. The 87WA140027 is the perfect match for MAD MEN; stainless steel casing surrounds a dark chocolate brown dial with silver indexes and a flash of orange on the “8” seconds hand. This beautiful 42mm Quartz watch, with its distinctive colour palette, is a style update to the informed and fashion conscious wearer.
88 RUE DU RHONE is celebrating the partnership by offering customers the chance to win a ‘MAD MEN’ themed trip to New York. This will be communicated through retailers and online social media platforms in the forthcoming weeks.
The Brand is to unveil an in-depth advertising campaign designed to promote this exciting partnership throughout the UK with extended point of sale, bespoke backboards, in-store branded furniture and a sizable advertising and social media campaign to support.
This is the beginning of the end for television’s most celebrated show –four-time Primetime Emmy ® winner for Outstanding Drama Series and winner of three consecutive Golden Globes ® . Set in the captivating world of 1960s New York, MAD MEN continues to follow iconic ad man Don Draper (Golden Globe winner Jon Hamm), his colleagues and his family.
“We are delighted to collaborate with MAD MEN to support the launch of THE FINAL SEASON PART 1 On Blu-ray & DVD. It’s one of the greatest television shows of all time, and its stylish iconic look makes it a perfect partner for 88 RUE DU RHONE” – Says Pierre Bernheim, CEO – 88 RUE DU RHONE
MAD MEN: The Final Season Part 1 out now on Blu-ray & DVD
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