VOI Jeans AW14
Preston based brand Voi Jeans are 'keeping it real' with their lifestyle inspired imagery by completing their upcoming AW14 campaign shoot in Manchester, the heart of the North West, in a bid to secure a refreshed reputation by 2015.
Born and Bred in the region, the British brand has a large customer base in this area. By taking a part of their apparent demographic roots; the imagery tells a story that the consumer can relate to.
The brand's initial aim for 2014 was to loosen the reigns and add an energetic vibe to their first campaign of the year: SS14. This in turn has given their status a refreshed boost, and injected a vibrant lifestyle into the images.
Moving forward the brand aims to achieve a consistent photographic identity across all promotional avenues; which will in turn provide a powerful voice, market position and brand direction for Voi going forward.
A reportage photography style has been used once again for AW14, which encourages the brave and bold personality of the brand to shine through; whilst still keeping a 'real', yet lively attitude to mirror their consumers. Voi continues to live up to their brand ethos; putting 'YOU'; the consumer, along with their interests and habits front of mind.
The campaign aims to achieve a laid-back and easy going look, relevant to that of the Voi core customer by creating the lifestyle story as they go. This adds a realistic matter to the campaign which mirrors the uncontrolled spirit of the consumer.
Voi Jeans AW14 collection and campaign will launch through stockists mid August 2014.
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