Today marks the debut of Gucci’s latest digital short film, which shadows the international man about town on a trip across the world. Dedicated to Men’s Tailoring, the House’s comprehensive sartorial offer, the film introduces Gucci’s signature suit collection against the backdrop of London, New York, and Tokyo. The director’s cut will live on Gucci’s YouTube Channel, while a fifteen-second version will appear in select expandable banner ad units and a thirty-second version will appear on pre-rolls on multiple sites including YouTube as well as Facebook, as part of a worldwide digital media roll-out starting today.
Featuring Clement Chabernaud as the protagonist, the film tells the tale of the tailoring connoisseur’s journey, from one jet-set destination to the next. He has a suit for every stop and a secret address on every leg of his travels. From days on-the-go to evenings out and about, his Made in Italy wardrobe rises to the occasion.
The Gucci Men’s Tailoring campaign will be the exclusive partner of CNN’s Elite Escapes program, which will highlight the most exclusive travel destinations and cultural experiences around the world. The film will feature on CNN International with thirty-second spots and ten-second vignettes. On CNN.com, the online campaign will include homepage ownership and a dedicated Elite Escapes section.
All of Gucci’s social media networks will dedicate two weeks to Men’s Tailoring. Of special note is an upcoming video series on real life men’s tastemakers across the world.
Director: Remi Paringaux
Music Credit: "Goodbye" performed by Apparat
Written by Sascha Ring, Patrick Christensen & Anja Plaschg
Published by Budde Music / Budde Music / Bosworth GmbH / Random Noize Musick GmbH
Used by kind permission of Mute Artists Limited
Taken from the Apparat album 'The Devil's Walk' (STUMM334)
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