Friday 14 March 2014

PIGALLE launches exclusively at Selfridges




The cult Parisian label finds a UK home in Selfridges' Men's Contemporary Concept launching on March 14th and presenting a worldwide exclusive of the signature "logo-box" in Selfridges' yellow. Typified by it's limited distribution, cult following and fans in the music industry including Rihanna and A$AP Rocky – Pigalle's collection fuses street wear sensibilities with relaxed tailoring in technical fabrics and artisinal techniques. The result: an eclectic and truly unique fashion concept underpinned by beatnik, bohemian cool. 




Launching to the fashion press and customers recruited through Stephane Ashpool and the Pigalle family's avid social media following at an intimate film screening on Thursday 13th March, the collection will be available to all from 14th March. To mark the collaboration with Selfridges, a worldwide exclusive comes in the form of a black tee with the signature Pigalle slogan in Selfridges' Pantone 109 yellow. 

Founder Stephane Ashpool, a native of the Paris district of Pigalle, takes his inspiration from the people and places of his hometown – having staged the label's runway shows in Pigalle's cobbled streets and continuing the cite the original boutique on Rue Henry Monnier as the heart of the brand. 

The collection joins Selfridges' ever-evolving edit of the best of international menswear as the latest addition to the most authentic offering of it's kind in a UK department store. 

No comments: