Ermenegildo Zegna, unites its heritage of craftsmanship with a growing digital presence by offering a full range of 24 different fabrics, produced exclusively by Lanificio Zegna (Zegna Wool Mill), on its powerful e-commerce platform Powered by YOOX Group. Since the very beginning, Zegna has handpicked the absolute best raw materials from their places of origin and carefully preserved the largely unaltered artisan process of making the world’s finest fabrics. It’s no surprise, therefore, that Zegna’s fabrics are among the most sought after by reputable tailors and discerning clients alike. In yet another example of the company’s impeccable attention to overall customer needs, Lanificio Zegna will make its Cool Effect, Trofeo, Trofeo 600 and two-tone fabrics, in various patterns (checks, plaids and pinstripes) and colors, for sale throughout Europe via the Zegna.com online portal.
In this bold move the Ermenegildo Zegna Group has demonstrated once again the increasing use of digital and social media as part of its global retail and customer response strategy. The on-line store is accessible from Europe, the USA, Canada and Japan, and the website, which has been optimized for iPad, will be available in more than 10 languages. During the initial launch of this new offer, Zegna fabric sales will be limited to the European territories.
For an overview on the new special section please visit: http://store.zegna.com/searchresult.asp?gender=U&c=cat_2094&season=main
The dynamic new world of Zegna online just got better: www.Zegna.com
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