SUMMER '13 COLLECTION: A TOUCH OF NEON

WAHTS the underwear makers’ is a premium men’s underwear brand that applies a fashion-minded approach to high-quality and sophisticated men’s underwear. 'A touch of neon’ is the theme of the Summer ’13 Collection. By playing with neon-coloured contrasting details, WAHTS presents three new fashion boxers for personalities who want to create an individual style.

True style is about personality
Not so long ago underwear was possibly the most neglected part in a man’s wardrobe. WAHTS took the lead by redefining traditional styles and translating fashion trends into sophisticated yet timeless men’s underwear. According to WAHTS, ‘true style is about personality’. WAHTS believes that authentic men hunt for quality, whether you look for the impeccably cut trousers, the perfect fitting shirt, the right weight pair of denims or the ultimate pair of shoes. It’s all a way of defining your individuality and expressing your personality. No day is the same, neither is your look. Nor should be your underwear. Combining timeless simplicity with contemporary craftsmanship, WAHTS presents four distinctive collections to fit each mood or occasion: Denim, Casual, Tailored and Sport.

Summer ‘13 Collection
For this summer WAHTS presents three new fashion styles, each featuring a touch of neon: for gentlemen who like them fitted: the ‘COOPER’ is a boxer brief, now available in a soft stretch jersey in mid marl blue mélange with a contrasting neon-yellow pique inside the open fly. For the classic boxer short fans WAHTS designed the ‘LEWIS’, a slim-fitted boxer short made from light Oxford cotton in ice blue with neon-orange contrasting details. The ‘BENNETT’ actually offers the solution for both: a slim-fitted tailored boxer short with an inner brief, made from a soft stretch jersey. This style has the look of a boxer short and the extra comfort and support of a brief. The summer ’13 ‘BENNETT’ edition is made from stretch Oxford cotton in classic retro-white and is finished off with contemporary details in neon-yellow.

Exclusive distribution

Since the launch in July 2012, WAHTS selectively built up an exclusive network of inspirational high-end retailers to sell the brand. WAHTS is available in Germany, Austria, Poland, Belgium and the Netherlands. On wahts.com you can find the complete list of WAHTS retailers.

Availability & Retail - prices

All summer ’13 styles are available as from end of April via the exclusive WAHTS retail-network and at the webstore wahts.com.

Prices: COOPER: 39 euros, LEWIS: 54 euros, BENNETT: 64 euros.