For the last three seasons, viewers of the show have been able to shop the best fashion from the TV show via a shoppable widget on the E4 website. Taking the most iconic fashion looks from scenes from the show, shoppers are able to access a ShopStyle-created look book which enables fashion lovers to purchase similar fashion items to ones seen on the fashion-forward reality series. Keen-eyed fashionistas may recall Millie’s striking androgynous tuxedo party outfit from last season or Binky’s stunning 1920’s flapper girl look. Both looks are available to search and shop, with many more inspiring lookbooks set to appear from this coming series’ most fashionable scenes.
ShopStyle is the UK’s biggest fashion search site, with 2.6 million unique users in Europe. It enables shoppers to search for fashion by specific keyword or trend, either on desktop, iPad, or smartphone, and brings up results from hundreds of brands and retailers - from designer to high street.
The new series of Made in Chelsea starts Monday 8th April on E4 at 10pm.
www.e4.com/chelsea/series5/fashion
www.shopstyle.co.uk
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