As fashion week comes to a close, The Industry brings one of London’s most exciting new designers to the forefront of their next event. Following our hugely successful, exclusive conversation between members Caroline Issa and Yasmin Sewell, Eudon Choi will speak at the upcoming ‘Network and Expert’ meeting at SWAROVSKI CRYSTALLIZED™, where he will map his rise to commercial success with Industry advisor, Lauretta Roberts of WGSN.
In only three years, Eudon has swiftly climbed the fashion ranks. Praise for the designer has come thick and fast, with buyers quick to cash in on a vision that is at once luxurious yet practical. Harvey Nichols in Hong Kong and Dubai, Luisa Via Roma in Italy, and London’s Browns Focus and Selfridges make up an international offering that spans the globe.
Hailing from Korea, Eudon started out life as a menswear designer in Seoul. Later moving to London, he enrolled at the prestigious Royal College of Art and found his niche in womenswear. It was here that he began to merge his experiences in both genders to create a label that offers the best of both worlds. A showstopping graduate collection sealed his fate, with Dover Street Market snapping up and selling his ready-to-wear line without hesitation.
On 31st October, The Industry’s Lauretta Roberts will interview Eudon Choi at event partner SWAROVSKI CRYSTALLIZED™. As director of WGSN Boutique and the WGSN Global Fashion Awards, Lauretta presented Eudon with the LYCRA® Style Emerging Talent Award at last year’s GFAs in New York. Her position at the centre of the world’s leading trend forecaster will bring Industry members exclusive insight into the inner workings of an emerging label destined for household status.
“Eudon is an incredibly talented designer that has been able to marry conceptual vision with commercial viability. This is a rare find and something that is highly sought after by buyers worldwide,” reveals Lauretta. But how did this combination come to fruition? How does a designer go about ticking all the boxes? Have numerous accolades such as Vauxhall Fashion Scout’s Ones to Watch and Merit awards, the Samsung Fashion and Design Fund, the BFC/Elle Talent Launch Pad and THE VOGUE FASHION FUND been integral to his success? And how has this kind of recognition set him up for the future?
Eudon explains, “It's unbelievably exciting to be a contemporary British label right now. There's a real buzz surrounding young designers and I'm looking forward to sharing that journey with The Industry.”
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