Wednesday 5 September 2012

Swarovski Elements to launch Yoko Ono collaboration on Fashion's Night Out





Swarovski has collaborated with Japanese-American conceptual artist Yoko Ono, who has provided the inspiration for a new crystal, cut in the shape of a key, for autumn. Designed around the theme of ‘Unlocking the Door to a Better Life’, the collection aims to symbolise the artist’s hopes and dreams for the planet. Yoko explains: “Imagine a key that unlocks the door to the forest with its secrets, to the sky with its peacefulness, to the universe with its infinity, to a future with a promise for a better life”. The 71mm key on a silver chain (pictured here) is available in Crystal Silver Shade in a limited edition of 1300 pieces, each engraved with Yoko Ono’s signature and its limited edition number.

Additionally, Swarovski has designed a jewellery collection around the ‘key’ theme with pendants in two sizes: the medium-sized 50mm item is embellished with a dangling metal key set off with a crystal chaton; and the adorable 30mm key pendant is on a black cord for a casual look. Both are available either with or without the Yoko Ono signature, with those carrying her logo called ‘Key To Open The Forest’. Each comes in a choice of up to seven colours. The key-cut jewellery, priced from £79 to £230, will be available in selected Swarovski stores in the UK from 6 September - Fashion's Night Out.


www.swarovski.com / @swarovski






Source: Diary Directory

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