Tissot, a worldwide leader in the Swiss watch industry, has been named Official Timekeeper of the 17th Asian Games Incheon, which will take place from September 19 to the October 4, 2014, in and around Incheon Metropolitan City in the Republic of Korea.
The Asian Games date back to 1951, representing the oldest and most prestigious event in the calendar of the Olympic Council of Asia. The Games are held every four years and give 13’000 outstanding athletes from 45 countries and territories the chance to compete in the 36 disciplines it showcases. The Asian Games is the largest multi-sport Games, gathering the highest number of participants worldwide. In addition to all the traditional sports such as swimming, athletics, basketball and cycling, the Asian Games also feature sports such as sepaktakraw, wushu and kabaddi that are traditional to Asian culture.
Kim Young-Soo, President of the Incheon Asian Games Organizing Committee (IAGOC) stated “To provide all these various disciplines with utmost precision timing, we could not have chosen a better partner than Tissot, a brand with a great heritage in sports. Tissot offers a tailored approach to each and every individual challenge, which is ideal for an event like the Asian Games, in which such a broad variety of sports are represented. We are proud to have an experienced timekeeper by our side offering state-of-the-art timing and the latest technologies in that field.”
A deep-rooted passion for sport has transformed itself into a comprehensive schedule of high-profile timekeeping partnerships over the years, which have allowed Tissot to acquire the experience and skills to provide the many disciplines with the utmost precision in any circumstance. In addition to its official partnerships with MotoGP, FIM Superbike, FIBA, AFL, and CBA, the World Championships of Cycling, Fencing and Ice Hockey that entrust their timekeeping and data handling to the Swiss watchmaker, Tissot has already been the Official Timekeeper of the Asian Games in 1998, 2002 as well as 2006. For Tissot, it is a perfect platform for demonstrating its dedication to precision in action.
Tissot President, François Thiébaud stated “The Asian Games reflect the Tissot spirit perfectly by its diversity and the incredible dynamism it projects. We are proud to be able to demonstrate our skills at such an incredible event, which allows us to showcase our abilities in many different ways. It also allows us to prove ourselves as timekeeping requires the most accurate measurement and further confirms the quality of our watches. We have already provided the Asian Games with our services before so we know and have what it takes. However, we strive to bring even more precision and innovation on every occasion, and to keep improving this essential element, which plays a leading role in the success of the Games, as we do with all our watches. “Innovators by tradition” is our motto and we stand by it.”
Active involvement in all of these sports brings the brand closer to fans all over the world, whether they are watching live, on television or taking part in the action by wearing one of the associated special edition watches which Tissot will produce in honour of this impressive event.
Tissot and the IAGOC are going to be working hand in hand for the next few years with the help of the many volunteers and partners without whom none of the Games would be able to take place. Tissot has the greatest of admiration for the people they work with. Together, they will organise the vital services and ensure the smooth running of all of the challenges of the 17th Asian Games Incheon in 2014.
The Asian Games will definitely be an event to be proud of. Whether it is for the ones taking part in the organisation, the athletes themselves or the billions of fans and supporters across Asia, this partnership promises to put on a show which is not to be missed.
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