The first men's store is set inside the landmark Burlington Arcade, linking the tailoring district of Saville Row to the haberdashers of Jermyn Street and the international luxury brands of Bond Street. The Jimmy Choo store will extend across two floors, and offer a complete assortment of Jimmy Choo men's shoes.
The men's shoe collection is a perfect balance between classicism and Rock 'n Roll style. The collection is a focused but versatile lifestyle offering, covering several moods of getting dressed with more formal styles such as lace-ups, monk straps, loafers, side zip boots and slippers, and rugged masculine boots such as Chelsea boots and Bikers. Trainers appear detailed in both subtle and more eccentric materials.
The space will reflect the global design concept for the men's collection, echoing the sensibility of the Jimmy Choo brand. The interior colour scheme of charcoal grey, black and silver evokes a modern gentlemanly aesthetic with a hint of a 1960s Mayfair playboy. Ebonized wood fuses with grey flannel and English pewter hardware to further reference the sartorial inspiration.
Describing the handsome surroundings of the store, Tamara Mellon OBE, Jimmy Choo Founder and Chief Creative Officer commented, 'I want it to feel as though you are walking into a gentleman's club, with all the luxurious appointments and comforts. It's a mod update on an English men's smoking lounge.'
http://www.jimmychoo.com/
Source: Jimmy Choo.
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