In the spirit of exploration, Converse is giving back to the cultural adventurer this Autumn. From 10th October 2011 In Case of Emergency (I.C.E) boxes will be pitching up in top secret locations around the UK. Each I.C.E box will contain a pair of CONVERSE boots and lucky passers-by will be able to lift the lid and help themselves to a pair.
Posting a photo of the boots saving the day on facebook.com/converse will also give three lucky winners a chance to win an adventure to the 100 Club on 24th November.
Find an empty box? All is not lost. Adventurers should look out for the message inside the I.C.E. box and tweet their emergency to be in with a chance of winning a pair.
#converseboots
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