ELLE is proud to introduce the 10th edition of biannual fashion title ELLE Collections – the dedicated catwalk magazine. Its innovative approach to catwalk reporting and sophisticated, groundbreaking design makes it a unique guide to the new season. This luxury publication, produced by the award-winning ELLE team, takes the reader from backstage to front row, encompassing every detail in between, and giving everyone access to the best seat in the house at the SS11 shows. Alongside the unrivalled runway coverage, you will discover stylish thinking from critically acclaimed writers such as Pulitzer Prize winner Robin Givhan and submissions from fashion industry insiders and critically acclaimed designers.
In another innovation, February 15th 2011 sees the launch of ELLE’s first app. This unique and original app gives an insightful guide into the Top 10 shows of the spring/summer season. The ELLE team have meticulously edited moving content to give readers the low down on the top picks of the season. The consumer will be able to watch all the shows and have access to exclusive footage from backstage, as well as see an explanation from the designers as to their inspiration. In addition to giving the viewer a preview of the magazine, ELLE’s new app brings the front row to life, creating an exclusive experience for the user. The introduction of app technology to ELLE’s followers is an exciting step onto the ladder of digital content by the ELLE editorial team.
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