Dutch fashion label SuperTrash will make its UK debut later this year after acquiring its first store at 55 South Molton Street, London W1. Acquired on a ten-year lease, the new store, which is due to open mid-October, is 779 sq ft on the ground floor and 757 sq ft on the first floor. The concept is minimal with a designer feel and sees the brand progress from a walk-in wardrobe look to a clean design, identical to the recently acquired store on Prince Street in New York.
SuperTrash, headed by Dutch entrepreneur Olcay Gulsen offers a range of clothing, perfume, lingerie lines, shoes, as well as its own magazine. Olcay Gulsen said: “We are very excited to have acquired our first store in London, beginning our store expansion drive in the UK. Our brand has grown rapidly in Europe since launching in 2004 and we are confident that it will see the same success in the UK market as we have in the Netherlands and Belgium. The opening of a first London store at South Molton Street is a significant step forward in the brand’s evolution and marks the beginning of a long-term strategy to significantly increase its presence in the UK, with CBRE instructed to find further prime locations in the capital over the next 12 months.”
www.supertrash.co.uk
Source:Diary Directory
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