Millie Mackintosh launches The Incredible Body for Umberto Giannini
Millie Mackintosh, from Made In Chelsea, has become the first star from the reality show to use her new found fame to tie up an amazing contract with top hair care brand Umberto Giannini. Millie plays a super sexy femme fatale in a graphic online novel; The Incredible Body, which launches Umberto Giannini's new hair care range.
The interactive, black and white novel, set in London, shows Millie as a hyper-glamourised version of herself with killer hair and an attitude to match. The narrative plays out as a stunning, highly stylised, 1950s influenced interactive graphic novel where every frame has a detail of movement.
The Incredible Body, developed using the popular blogging platform, Tumblr, brings Millie and her desires to life, allowing the viewer to live and share every moment. Millie said: "The character in this video was great fun to act. It felt really sexy to play the “femme fatale” role! I love the film noir, 1920’s feel to it all and think it captures the glamorous essence of the Incredible Body range perfectly”
The video is available at http://www.incrediblebody.co.uk/
Umberto Giannini’s ethos of No Plain Janes has been at the basis of the graphic online novel. They believe in bringing high-end hair and beauty styling to the high street - taking the art of glamour from the few to the many. Umberto Giannini create products that help the user to master the art of transformation and are stocked exclusively in Boots stores nationwide.
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