This is the first campaign by Jonathan Saunders .....
For me it could have been a little more edgy and moved more with the times but on a better note he's not plugging the millennials who can't afford the clothing ...(have you seend how Dolce are plugging their latest collections? I think they now release 22 year olds can't afford to but their shit... shit not in a bad way but in the collection way.... i've been totally at home laughing my head off but that said and done I know what works for me ... so I've dropped a few grand in their store) with Mr Saunders I believe he was scared to show his creativeness being the new boy on the block so he gets a pass let's wait for his second collection and campaign ......I'm sure big things are coming .....
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