Nick Knight and ALYX Take Us On a High-Speed Night Ride Across London In An Exclusive Fashion Film For SSENSE:
For ALYX’s dual Spring collections "New Happiness" and "Love Chaos," SSENSE commissioned a video collaboration with photographer Nick Knight and creative director Matthew Williams entitled,“I Am Velocity”:
Illuminated by the headlights of passersby, a woman rides on a motorcycle through the streets of London in the dead of night wearing riding gear completely wrapped in reflective material. Conceived even before the clothes were designed, this video melds the kinetic force between fashion and technology.
Collaboration is an essential part of the ALYX machine. Beyond his longstanding partnership with Nick Knight, the label’s designer Matthew Williams has also served as Art Director for Kanye West and Lady Gaga. While his designs have been described as “luxury streetwear,” Williams’ interpretation of luxury is grounded in engineering and endurance. He has temporarily relocated his offices from New York to Ferrara, Italy to tap into the region’s rich tradition of manufacturing.
Williams spoke with Reva Ochuba about designing the world he wants to live in and preparing for the future, today. See the video and read the interview exclusively on ssense.com.