G Star RAW announces : Aitor Throup is now the creative director.
Furthermore, he has produced his first collection for G-Star: RAW Research.
The first collection explores the two polar opposite states in the life of a denim garment: rigid, untreated raw denim and bleached white denim where only a hint of indigo remains.
The 20-piece collection includes a bleached version of the Rackam 3D Tapered jeans and the Rackam bomber, a jacket that can be taken off yet remain attached to the body through an innovative strapping system.
It will be available in select concept stores including Dover Street Market, London, around the world from November 15th 2016. .
There is a natural connection between G-Star and Throup as they share a design ethos that is rooted in innovation and identified by 3D construction. “It was this shared philosophy that initially drew me to the brand,” says Throup. "When I first met with G-Star, I was struck by the product-focused DNA and conceptual approach to design.” Throup’s suitability to communicate the brand ethos through continued 3D experimentation and construction is undeniable, and G-Star is looking forward to pursuing new realms of denim innovation together.”