Friday, 15 July 2016

Moncler FW16 Advertising Campaign. Behind "A surrealist Fantasy"

Moncler is once again entrusting its official campaign for the coming Fall-Winter 2016/17 season to the photographic lens of Annie Leibovitz.

Weaving a tale from a fantastical viewpoint, the shots feature an imaginary world which brings the natural world together with a language of surrealist inspiration. The result is a unique story, and one which draws on the world of fantasy, whilst overlapping once again with elements inspired by Nordic sagas. Snow and cold are the very cornerstones of the brand, and here they provide the backdrop for all the images, whilst nature itself is transformed into a fairytale environment to be experienced and lived.

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