CELEBRATE THE PERFECT PAIRING WITH THE PERFECT PAIR
INTRODUCING THE JOHNNIE WALKER OLIVER SWEENEY BROGUE – COMBINING STYLE, CRAFTSMANSHIP AND INNOVATION
JOHNNIE WALKER® RED LABEL® has teamed up with men’s footwear and accessories label, Oliver Sweeney, to craft the most challenging, different and stylish innovation in the industry to date. The JOHNNIE WALKER Oliver Sweeney Brogue is a footwear first – and goes to show that when the perfect brand collaboration brings together style, design and flair, as well as a passionate attention to detail, the most ambitious brief can be overcome.
The JOHNNIE WALKER Oliver Sweeney Brogue is the sophisticated alternative to a classic, as constructed within each expertly crafted heel is a miniature of JOHNNIE WALKER RED LABEL. Taking its lead from the platform and stack heel trend, the classic Oxford style Brogue will see you enjoy a bold night out with added street style thanks to its classic punching and wingtip detail.
Renowned for its bold, characterful taste, JOHNNIE WALKER RED LABEL is balanced to shine through even when mixed, so both a bottle of Ginger Ale and a recipe card are included in the shoe box, enabling you to enjoy the new serve, JOHNNIE & GINGER.
Collaborative partner Oliver Sweeney has proven the devil is in the detail with 130 pairs crafted – each taking two days to make, using only the finest calf leather – completed with the iconic JOHNNIE WALKER ‘striding man’ tattooed directly onto the leather. The design also sees the signature JOHNNIE WALKER RED LABEL colours feature in the stitching, inner sole and dust bag, while the leather is a tanned whisky colour. The launch comes as the whisky brand launches The Bold Collections; a series of ventures fusing drinks and design.
Oliver Sweeney’s Cobbler-In-Chief, Tim Cooper, says, “The JOHNNIE WALKER Oliver Sweeney Brogue is a fun project which we’ve been absolutely passionate about perfecting. Always obsessing over detail and the best construction methods, we take our time to select the right materials and components to give you real quality and distinctive style. That’s why, like our shoes, our partnership with JOHNNIE WALKER feels like the perfect fit when paving the way in progressive design. We hope you enjoy our amusing take on a style classic.”
Oscar Ocaña, JOHNNIE WALKER Brand Director comments: “We are hugely excited to work with Oliver Sweeney, an iconic brand which is renowned for its craftsmanship and bold style. Our limited edition Brogue matches the intrepid and sophisticated characteristics of JOHNNIE WALKER RED LABEL perfectly and with its added zing, brings to life the flavour notes of our unique serve.”
JOHNNIE & GINGER is a classic combination of the brand’s most versatile and mixable blend, JOHNNIE WALKER® RED LABEL® and Ginger Ale, the invigorating spice that is exploding in popularity as a global taste trend. It’s a cool, long drink with a spicy edge to kick-start the autumn – and JOHNNIE WALKER was the first to pioneer this taste combination. JOHNNIE & GINGER has a vibrant and refreshing taste and is the perfect introduction for those new to whisky, as well as a compelling alternative for those who love it. To make JOHNNIE & GINGER, just add one part JOHNNIE WALKER RED LABEL to three parts Ginger Ale. Serve over ice with a wedge of lime.
John Walker, the man himself, has a history with ginger mixers. Brewing equipment and several barrels were found in his distillery, showing the hallmarks of that pioneering spirit for which he’s famous. But as a man always looking forward, he’d see no justice in leaving the legacy of JOHNNIE & GINGER there.
To find out more about what is undeniably the boldest footwear for gentlemen about town, visit www.facebook.com/johnniewalker.
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