MANGO Man opens a new flagship store in Barcelona's Paseo de Gracia

MANGO, Spain’s most international fashion brand, is opening a new store with its MANGO Man menswear line in the centre of Barcelona. The chain will now have four stores on Barcelona’s central Paseo de Gracia, where it will concentrate: the first store that MANGO opened in 1984, its recent megastore (which includes MANGO, MANGO Man, MANGO Kids and MANGO Sport&Intimates), MANGO Kids (aimed at children aged 3 to 14) and the new MANGO Man flagship store.

 

The new store, located at Paseo de Gracia 29, has over 600 m² distributed on 2 floors, making it the largest MANGO Man store in the world. The store has been designed to maintain the essence of the brand, aimed at a young, enterprising and cosmopolitan male. Consequently, the layout of the elements offers originality, functionality, simplicity and luminosity to all areas of the store. Both the materials used in the display furniture and the remaining decorative elements provide an ambience that is visually appealing, embracing and welcoming for the brand’s target market. In addition, it will be the first MANGO Man store to use giant screens, allowing communication with customers in real time in order to offer a unique shopping experience.

 

With this new store, the firm’s menswear line is consolidating its presence in the city of Barcelona. MANGO currently has 37 stores in said city.

 

The MANGO menswear brand was created in 2008 to offer men a contemporary and modern range of men’s fashion. Its style is based on updating the classics by giving them the required touch of fashion, adapting the trends to a simple, everyday and urban style. Today, it offers several lines in its stores to cater for the needs of its customers. A smart line with everyday garments aimed at a more mature and urban target market, and a casual line, with modern and youthful garments perfect for the weekend. They also have the Tailored line, with suits in different styles, cuts and prices; the trend line, offering more fashionable garments; and a more youthful denim line (Blacksmith). In sportswear, the Performance line is divided into a training section and a running section.