FRIDA GIANNINI AND PATRIZIO DI MARCO HOST PRIVATE COCKTAIL
TO CELEBRATE THE NEW MOSCOW FLAGSHIP STORE
WHO Host Frida Giannini, Gucci Creative Director, and Patrizio Di Marco, Gucci President and CEO, with guests including Dasha Zhukova, Miroslava Duma, Elizaveta Boyarskaya, Sergey Polunin, Snezhana Georgieva, Ekaterina Mukhina, Ksenia Sobchak, Polina Kitsenko, Svetlana Bondarchuk, Natalia Ionova, Daria Lisichenko,Laura Dzhugelia, Anna Brostrem and more.
WHAT Gucci hosted a private cocktail party to celebrate the House’s newly opened flagship store located on the prestigious Petrovka Street in Moscow’s historic city centre. Spanning over 1000 square meters, the store boasts a design concept by Creative Director Frida Giannini and showcases the complete collection of men’s and women’s ready-to-wear, handbags, shoes, jewelry and accessories, as well as the Gucci children’s collection.
To commemorate the store opening, Gucci unveiled to guests a pop-up exhibit on the fourth floor of the flagship store. Entitled, “Forever Now – The Icons,” the two-month exhibit takes inspiration from House’s Florentine museum, a destination encapsulating its “Forever Now” philosophy that narrates both Gucci’s heritage as well as its contemporary evolution under the creative direction of Frida Giannini.
The evening culminated with a private dinner at the Mansion at Volkhonka, where guests enjoyed a special performance by John Legend, the critically acclaimed, multi-award winning, platinum-selling singer-songwriter.
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