Under the guidance of Balmain's creative director Olivier Rousteing, the Parisian house relaunches Balmain.com with an expended e-commerce platform. Designed by London-based creative agency Meri Media the revamped site is built around the concept of an immersive cinematographic dimension and streamlines the brand experience into intuitive, fully responsive desktop, tablet and mobile platforms.
The new site launches with a first series of short clips titled « Enroll #BalmainArmy » which showcase key products from the Fall/Winter 2014 womenswear and menswear collections currently available on the e-shop.
Balmain.com offers the House's perfume range, while Resort15 pre-order can be made from mid-November. The site delivers worldwide and has distinct landing pages for the EEC, UK and USA.
No comments:
Post a Comment