Hero’s Heroine is a clothing brand for men and women launched in 2014 that combines contemporary sportswear aesthetic with a celebration of celebrity culture.
Bold branding and graphics feature on cotton T-shirts and loopback jersey tracksuits to produce a future focused collection of streetwear. The core of the collection is built from T-shirts featuring monochrome pixelated portraits of the heroes and heroines of the rap and hip-hop scene. These are combined with sportswear inspired garments featuring celebrity names and numbers. Tracksuits and long-line T-shirts display the double hashtag ‘HH’ graphic and the soon to be infamous HERO block graphic.
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