Monday, 18 August 2014

Discover fine jewellery on the dark side with MANIA MANIA

Are diamonds a girl's best friend? Marilyn Monroe exclaimed they are the best thing since sliced bread in the 50's classic,Gentlemen Prefer Blondes. But jewellery designers Melanie Kamsler and Tamila Purvis beg to differ. Never the ones to give in to the bling, they rather trade in the most previous stone in the world for darkened, smoked and unrefined cuts ofgems  to give their gothic-meets- pop culture designs, more depth and character through their brand Mania Mania.

And they're not alone in overlooking the iconic blonde bombshell's viewAlexa Chung, Lorde, Cara Delevingne, Georgia May Jagger are  always sporting the two Australiantrendsetters trinkets which regularly grace the pages of notable publications such as US and Australian Vogue and New York Times. Their pieces always takes centre stage in a series of fashions films with supermodels Lindsay Wixen and Dree Hemingway.

To date, Mania Mania has gained worldwide reputation of a respected fashion house - it's hard to believe Melanie and Tami launched the brand in 2009. The two met at Russh magazine where Melanie was an Art Director and Tamila was acting Fashion Editor.  In no time they discovered they shared similar tastes in style and influences and eventually put their vision into a jewellery line, taking inspiration all things unique and wonderful.

Their unique creations led to a roaring demand to create opulent engagement rings. So the natural progression was forthe duo to take a slight U-turn and branch out into the world of fine jewellery, through their new collection Immortalia.The much-admired cocktail rings, amulets and hand-hewn talisman pieces have been revamped, with a strong influence of the Victorian and Georgian era.  Morbidly-elegant colouredmetal is prominent in the collection, for an authentic, antiquelook. Along with darkened, 19th centaury- inspired casing, there's also the designers' take on classic engagement rings and wedding bands made from pure white gold.  

Although they prefer working with gems and crystals to complete their one-of-a-kind designs, antique-cut diamondsalso hold a strong presence in their latest offerings. As these quirky chicks do no sparklesthey opted for champagne - coloured, dulled-down diamonds so each creations receive equal attention from their fans - and with a more sophisticated feel, these pieces from their debut fine jewellery collection  have a strong potential to attract a variety of admirers beyond their native country.

Like Melanie and Tamila if you're not easily impressed by the sparkle of a diamond, there's some good news. With each pieces from the collection, there is an option of exchangingthe ethically sourced stone with quartz or smoky quartz to add a more unique and personal touch. All styles from Immortalia collection, priced from $1,180 -$8,200, are handmade in New York, only using certified stones and gems.  

With diamonds making a grand addition to their collection, it looks like diamonds are becoming these two girl's best friend.  Maybe Marilyn Monroe was right after all.

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