FALL/WINTER 2014 CAMPAIGNS, FEATURING WINONA RYDER AND MICHAEL PITT
For their women’s and men’s Fall/Winter 2014 campaigns, rag & bone cast American actors Winona Ryder and Michael Pitt.
Each campaign was shot separately in Coney Island, New York by world renowned photographer Glen Luchford.
“To us, Winona Ryder is a bona fide icon. One of the things that makes her so cool is that although she has this incredible career, she isn’t interested in being a movie star. For her, it’s all about the craft. She also has this beautiful timeless quality,”- Marcus Wainwright, Managing Partner, rag & bone
“We established a strong relationship with Michael on our FW 13 campaign - he absolutely gets our brand and looks amazing in the clothes. He’s a very talented guy with a lot of artistic integrity,” - David Neville, Managing Partner, rag & bone
“Both actors are unconventional in their own right and indefinably compelling, which really appeals to us.” – Wainwright adds.
“We wanted to shoot our FW14 campaigns in New York and thought Coney Island, with its gritty amusement district which is so atmospheric and authentic, would be a good fit,” he continues. “No direction was given - the talent was shot in a freewheeling style so their personalities would come through.”
Advertisements will run in select international editions of Vogue and GQ, as well as in issues of WSJ Magazine, Vanity Fair, Interview, Lui and Gentlewoman amongst others.
Art direction on both campaigns by Peter Miles.
Hair and make-up/grooming by Duffy and Gucci Westman respectively.
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