HUGO BOSS is sponsor of “Konstantin Grcic – Panorama”, the largest solo exhibition on the German designer and his work to date. The exhibition will be presented from March 22 to September 14, 2014 at the Vitra Design Museum in Weil am Rhein. It surveys themes such as quality of life, new technologies and sustainability, which also play an important role in the collections of HUGO BOSS. “Design and fashion are kindred spirits. Both seek to forge something new; both are driven by a will to capture the spirit of their time,” Dr. Hjördis Kettenbach, Head of Cultural Affairs at HUGO BOSS, explains and continues: “Konstantin Grcic is one of the leading designers of our age, and his largest solo exhibition to date numbers among the most exciting projects in our global arts program.”
For many years the company has been intensely dedicated to the themes of arts and design with its own arts program. This commitment has spawned numerous high-profile exhibitions which HUGO BOSS has realized in partnership with distinguished organizations and institutions. Specifically for this exhibition, Grcic has developed several large-scale installations rendering his personal visions for life in the future: a home interior, a design studio and an urban environment. These spaces stage fictional scenarios confronting the viewer with the designer’s inspirations, challenges and questions, as well as placing Grcic’s works in a greater social context.
The highlight of these presentations is a 30-meter long panorama that depicts an architectural landscape of the future.
The exhibition is based on an extensive analysis of current technological shifts, innovations and upheavals in contemporary design. The result is a striking presentation of narrative and visual intensity, situated on the cusp between present and future, reality and fiction.
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