Monday, 24 March 2014

Me. By Me. What's your #MeByMe? - TK Maxx Summer 2014

Recently I was invited along to TK Maxx's hot store in Long Acre Covent Garden for the unveiling of their SS 14 campaign Me By Me... I was in the last campaign at Christmas but in this campaign they've chosen to use real shoppers which is a great idea after all they are the people buying the hot bargains... and me!

check it out below!

A project with real TK Maxx shoppers being themselves.

The Me. By Me project is about encouraging people to experiment with style, try new things on and simply be themselves. For our Spring / Summer 2014 campaign, TK Maxx cast in store and found 10 real shoppers (and a cute five year old boy) to do just this. 

We believe in individuality. We think people are at their happiest when they dress in their own unique way, that's why we don't tell you what to wear. With 1000s of brands, gorgeous gems and the latest styles, always up to 60% less, you can find more ways to express the wonderful things that make you more you. 

And now it's your turn to join in. Come to store, go to tkmaxx.com or upload a short video or photo and share a little bit of your #MeByMe. 

WHAT'S YOUR #MEBYME?



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