It’s all about being on time: right there, when it happens! The philosophy behind Swatch’s designs and personality is celebrated in 2014 thanks to a creative collaborative partnership with the British Fashion Council across London Collections: Men, London Fashion Week and Vodafone London Fashion Weekend. With its new and most up-to-date products Swatch will be present at all three events across two seasons in 2014 highlighting the Swiss brands commitment to supporting emerging new talent, designers and artists. This new partnership will be the perfect way for the Swiss made brand, a statement of style and “joie de vivre” for the last 30 years, to launch new collections and innovative designs, combining Swiss made quality in fashionable colours and style.
Also, Swatch will be looking after the all-important show schedules providing up-to-the minute updates of what’s going on ensuring no one misses a minute across the most famous events on the global fashion calendar.
Swatch London Collections:
Swatch will have a dedicated space at Victoria House inviting press, buyers and guests to discover their watches and provide an essential break out space where to “meet and breathe”. In the first season New Irony Chrono will be the main focus – a time machine capitalising on performance and a precisely calibrated chronograph. Pure power in full Swiss made swing.
Swatch London Fashion Week:
Be ready for a sweet start: it’s all about the new “Swatch Pastry Chefs” Collection. A Swatch Pop Up Patisserie will be open for business in the Somerset Courtyard space. As the madness of London Fashion Week kicks in press, buyers and guests will be invited to sample tantalising treats from candy, macaroons, pastries and cupcakes and discover the new collection. Special guest and famous Pastry Chef from Switzerland Sara Hochuli will make an appearance during the five day event. Sara Hochuli has collaborated with Swatch on a new watch to be launched as part of the Pastry Chef collection. Swatch brings you all the sweet – and no calories! Swatch, made in Sweet-zerland!
Swatch Vodafone London Fashion Weekend:
Swatch will be present on the first floor at Vodafone London Fashion Weekend showcasing their latest Spring / Summer collection: a brilliant assortment of eye-popping and exciting new designs. Also on hand to help shoppers choose from the endless choices, the entertaining new smartphone app: Swatch_Faces which helps you find the perfect Swatch to match your look of the day.
Swatch looks forward to supporting British Fashion Council in 2014 which is set to be an exciting and extraordinary year of fashion. Like us at facebook.com/SwatchUK and keep up-to-date from all the shows as they happen and watch our exclusive behind the scenes footage
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