Friday 10 January 2014

SMYTHSON LAUNCHES LIMITED EDITION VALENTINE’S FLIP BOOKS

LIMITED EDITION VALENTINE’S FLIP BOOKS ‘CATCH ME IF YOU CAN’ AND ‘HEAD OVER HEELS’ WITH THE DORCHESTER, 45 PARK LANE AND COWORTH PARK

 

For Valentine’s Day, Smythson launches their limited edition keepsakes of Valentine’s flip books in quintessential British style. With over 100 years of meticulous product history, Smythson has looked to its remarkable archive to find new inspiration for the most romantic holiday of the year.

 

The ‘Catch Me if You Can’ flip book resonates admiration – a beautiful tribute to the holiday in traditional intrepid red. Bound in supple cross-grain calf-leather, whimsical imp characters from original hand-painted cards from 1900 are restored and recreated in a nostalgic flip book, projecting a charming scene of a miniature falling red heart.

 

The second of the duo, affectionately named ‘Head Over Heels’, is inspired by ‘Le Chauffeur’ – the iconic silver pepper pot featured in Smythson’s catalogues from 1909 as an engraved drawing. Beautifully brought to life, the character literally falls in love; tumbling down each page with red love hearts swiftly following him.


Three of England’s foremost luxury hotels synonymous with thoughtful service - The Dorchester, 45 Park Lane and Coworth Park – are collaborating with quintessentially British luxury brand Smythson to launch an exclusive keepsake for those who are ‘Head Over Heels’ this February.

Prior to arrival any confirmed guest can contact The Dorchester, 45 Park Lane and Coworth Park via Twitter using the hashtag #headoverheels. Once greeted,

 

 

Elegantly displayed on Smythson’s signature Nile blue featherweight paper, both books are gilded to perfection adding a luxurious finishing touch to each delightful gift.

For over 125 years, Smythson has been the true connoisseur of handcrafted gifts and continues to represent a true passion for unrivalled quality, packaged and gifted with love, just in time for Valentine’s.

 

 

RRP £65.00

Available from mid-January at Smythson UK, New York, Hong Kong stores.

Harrods, Harvey Nichols, Selfridges concessions

www.smythson.com

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