Monday, 13 January 2014

CANALI: The New Online Launch - "CONTOURS"




The new Canali.com offers a fresh online presence for the Italian brand, which has been dedicated to creating peerless men’s clothing since 1934. Combining a crisp, minimal and thoroughly contemporary aesthetic with a wealth of intriguing content, the site covers everything from Canali’s heritage and services to essential tips that no man of style should be without.

 

Mixing time-honoured craft with cutting-edge modernity, innovative graphic artist and calligrapher Job Wouters stars in “Contours”, a short film to help mark the launch of the newCanali.com.

The film follows Wouters, whose eye-popping typographic designs are created live and entirely by hand, as he completes 80 drawings in a single sitting – one for each year of Canali’s existence. 


This new technique will ensure an optimised website experience, whatever device a customer chooses to use.





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