Voi Jeans launch SS13 collection available now from www.voijeans.com

Engineered For You Voi Jeans Co. have a jean for every market, taking style inspiration from the street, the ‘urban wearer’ and the people who ‘dare to be different.’ At a glance, you would be forgiven for thinking that a pair of jeans is one of the simplest of garments, but that thought couldn’t be further from the truth.

The manufacturing of the ‘essential jeans’ is a skill within itself. Each action in the construction procedure has to be perfect, every seam, rivet, lug and label has to be carefully thought through for their position and purpose. It is ‘Engineered’ for the wearer. UThis is where Voi Jeans Co. come in... Voi Jeans Co. is a male and female fashion brand, created in 1988, born and
bred in Preston, heart of North West England. The core values and ethos of the brand are;
“To produce progressive styled clothing that is innovative and on trend without the severe price tags, keeping the consumer in mind at all times.”

“You is Voi...Voi is you.”

Voi Jeans Co. work hard to produce designs that capture the essence of youth, tapping into trends to suit the different needs of the consumer. The name Voi translates into You from the Italian language, where the love of fashion its in deeply with the core values of the brand.
Voi was a crucial decision made as the name for the brand as this, and still remains to this day, to keep the customer ‘You’ in mind at all times. Looking Ahead Voi Jeans Co. has grown considerably over the last 10 years and to date now has over 300 independents stocking the brand in the UK, including renowned multi retailers such as BANK, Footasylum, Scotts and international e-tailers ASOS and Littlewoods.

The future looks bright for this once small brand, with over 500 international independent stockists and 4 international franchise stores in Arlon, Liege (Belgium), Amsterdam and Breda (Holland) the brand shows no signs of stopping any time soon.