Thursday, 18 April 2013

Shanti Sundays AW 13/14

Shanti Sundays is the ultimate ‘easy living’ line, encapsulating the perfect ‘Sunday’ attitude. Felicities are working with the label, providing press and sales support, as it develops more directional, fashion focused collections for both the UK and International markets.

Shanti Sundays is known for collections that offer effortless chic; a stylish wardrobe that is easy to wear, playful and well designed. Super soft separates and brilliantly designed layering pieces create the foundations for the perfect ‘off duty’ capsule wardrobe, guaranteed to help you glide through your day with style and grace.

The AW13 collection is created in a simple monochrome palette with highlights of red and coral, printed silks and dog tooth weaves sitting alongside single colour pieces. Created in luxury fabrics including 100% cottons, silks and wools, key garments include a signature printed silk shift dress, jersey jumpsuit with sequin detail, an embroidered full skirt, signature sweatshirt with pocket, silk vests and a reversible wool cape.

As a brand, Shanti Sundays are committed to working consciously without sacrificing on style. Their mission is to make beautiful products which are traceable throughout the supply chain. Each season the brand sources and purchases more fabrics directly from UK mills and now produces the entire clothing range with a women’s co-operative in London, virtually on their own doorstep. All tags, packaging and marketing materials are recycled and the accessories are produced in India in a sweat shop free environment.

Shanti Sundays is colourful, open, honest and kind and this is also reflected in the design aesthetic. “The Shanti Sunday motto 'love is everything' is at the heart of everything we do and is reinforced by our ethical principles.”

www.shantisundays.com







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