New Era star signing at Westfield Stratford - 25th October

NEW ERA HOST NFL STAR SIGNING AT JD SPORTS, WESTFIELD STRATFORD CITY AS PART OF THE NFL’S INTERNATIONAL SERIES IN LONDON

Brand celebrates NFL partnership with in-store autograph signing session with Buffalo Bills star player Marcell Dareus

LONDON, UK (October 2012) - New Era, the international lifestyle brand with an authentic sports heritage is proud to announce the opportunity for all National Football League fans to be a part of an exclusive signing session with NFL’s Buffalo Bills defender Marcell Dareus on Thursday 25th October at the JD Sports store at Westfield Shopping Centre, Stratford, London.

The signing will run from 4-6pm with a live appearance and performance from NFL’s St Louis Rams’ cheerleading team, who are in London for the International Series game at Wembley Stadium on Sunday 28th October.

JD Sports will host an online ballot through their website www.jdsports.co.uk/NFL to give fans the chance to win a pair of golden tickets hidden in one of the 100 gift bags that will be collectable from the JD Sports store in Westfield Stratford City on the day of the signing. The golden tickets will entitle the winner to two premium club level tickets for the International Series game at Wembley, as well as two nights accommodation in London and £200 spending money.

New Era will be flying Dareus over exclusively from Buffalo, New York, the birthplace of New Era Cap Company since 1920, to celebrate the International Series where the New England Patriots face the St. Louis Rams at Wembley in the sixth regular-season NFL game to be played in London.