October 2012
Moncler continues its rapid programme of store openings and inaugurates the new single brand store of Turin. Following the recent opening of Budapest, the store network of the Maison rises to 83 freestanding boutiques.
First capital city of Italy, Turin seduces and welcomes with his aristocratic and solemn spaces. For its new store, Moncler has chosen the central Via Lagrange, heart of the Turinese shopping. A strategic positioning for an opening that, in Italy, encompasses the monobrand stores of Milan, Rome, Naples, Forte dei Marmi, Padua and the high altitude boutiques of Cortina and Courmayeur.
Customers are welcomed into a warm, well-lit and ultra-contemporary 90 sq.m. boutique, in harmony with the atmosphere of the city. The internal design, entrusted to Gilles & Boissier who have been collaborating with the brand for several years now, matches French boiserie in carved wood with embossed floral motifs for the walls to the oak wood used for floors and ceilings. An elegant, relaxed, intimate style, which speaks of Moncler’s roots and projects them into the modern world.
The new boutique will offer the complete range of Moncler collections; men’s, women’s and accessories, Moncler S and Moncler Grenoble.
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