Wednesday, 10 October 2012

IN STORE THIS WEEK - UNIQLO CELEBRATES - MADEMOISELLE PLUME

French Fashion meets Japanese Technology …

“Mademoiselle Plume”

Jointly created by UNIQLO and Comptoir des Cotonniers

IN STORE THIS WEEK - £89.90 - EXCLUSIVE LIMITED EDITION COLLECTION



Delphine Ninous, style director at Comptoir, brings her fashion touch;

“I was inspired by the box-cut jackets Parisian women are so fond of, adding fine leather piping to outline the contours. I wanted to offer a fashionable, feminine and lightweight down jacket in line with the lives of today’s women.
I particularly like to wear this down jacket with a leather skirt to go out at night. Or during the day under a man’s jacket.”



Uniqlo and Comptoir des Cotonniers celebrated the collaboration by hosting a party at the end of Paris Fashion Week and welcoming the start of Autumn Winter season with the arrival of this limited edition jacket.

Held at the opulent Salle Wagram, Paris, in association with La Clique – dancers performed throughout the evening by troop ‘I could never be a dancer’, around a enormous balloon house installation by Hans Hemmert, all dressed head to toe in Uniqlo and Comptoir des Cotonniers outfits.

Creative Director Delphine Ninous partied with the crowds who enjoyed an on hand photo booth to capture the Parisian frolics.


Mademoiselle Plume is directly inspired by UNIQLO’s iconic product: the ultra-light down jacket.

With outer material made from a special fabric developed by UNIQLO partner Toray Industries, Ultra Light Down is repeatedly a sell out success each Winter.

The down jacket’s success is explained by its incredible lightness and warmth. It is made of high quality down (90% down / 10% feathers) and a light nylon with a dense weave which can directly hold the down without lining or traditional down packs, thus keeping you warm without extra thickness.

Slim-fit with a feminine shape – collarless or with a Mandarin collar for the sleeveless version – makes the perfect piece to wear on its own or layered over or under other items.

Mademoiselle Plume is entirely reversible.

Day and night, it can be carried everywhere in its pouch and slipped on under any circumstances over jeans or a little evening dress.


UNIQLO.COM





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