Christian Louboutin introduces their Autumn Winter 2012

French Luxury Label Christian Louboutin introduces their Autumn Winter 2012

Windows entitled ‘X-ray’.

Inspired by the work of Italian artist Benedetta Bonichi, whose images adorn the walls of the
Christian Louboutin showroom in Paris; the windows invite customers to explore what lies beneath
their soles.

By utilizing authentic X-rays which were created in a London hospital, the brand was able to capture
the hidden details and inner workings of shoes and bags in its Autumn Winter 2012 collection. The
design team used pulsing sequenced lights and strobes to further amplify the impression of a real Xray
taking place in the windows. Lamps inspired by a vintage surgical lamp that Christian himself
bought many years ago and keeps in his studio were positioned in the windows to highlight the
individual products.

Adding to the fun in the London windows are pieces of jewellery created by British designers Michael
Van Der Ham and Holly Fulton, which also underwent the X-ray procedure and hang on jauntily arranged skeletons.

The playful designs were developed and executed in Europe with assistance from retail design agency
Studio XAG.

In other global locations where the windows provided a smaller canvas, product X-rays are placed
inside glossy boxes highlighting the key colours for the Autumn / Winter 2012 Farida bag collection.
A vibrant colour blocking of peacock blue and violet sit alongside Moroccan red and forest green
providing a strong backdrop to the shoes and bags. What these windows lack in size they make up for
with a unexpected surprise - each of the X-rays provides a tantalizing glimpse of products from the
Spring Summer 2013 collection, not yet in stores.

The windows are available to view globally from the USA, across Europe and throughout Asia in Christian Louboutin stand alone Boutiques.

For more visit CHRISTIANLOUBOUTIN.COM