Roc and Doll was established in 2005 and sits right on the cusp of feminine; an edgy, directional label developed by designer Lucy Bennett and her strive to bring fashion forward design to the forefront of the independent designer market. The label’s strong silhouettes and well-engineered garments have given the brand a clear identity that goes beyond tailoring with a twist.
Autumn/Winter 2012
Post Nuclear Princess
The aftermath of a Nuclear War is the opening scene for the Autumn/Winter collection from Roc and Doll. The collection takes shape through seams and panels, in contrasting fabrics. Segmented styles offer a futuristic element to the range, and there are lots of military and war influences through detailing such as zips and piping. The range offers smart casual, easy-to-wear pieces that are a continuation of the best-selling styles and new pieces including an exclusively designed apocalyptic print.
The colour palette is dark and consists of black, grey and khaki, with a contrasting peach to reflect the igniting of a bomb burst. Drapey tailoring, tight figure hugging dresses and wool and lace evoke a thought provoking, moody collection perfect as the dark days draw in.
Every style tells a different story, with each collection opening a new chapter. Through variations of choice fabrics, wool and jersey, comes a collective mix of staple separates for day to night.
Pieces are more often than not tailored and key pieces have previously included the cape, with a big collar that wraps around the neck for snug, cosy coverage in winter months, the drape back jersey ‘Aphrodite’ dress that has been produced in both a mini and maxi in a variety of colours. Such pieces, that continues to sell for the label from season to season, and achieve brand and design recognition for the label.
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