Exploration Duo Reveals Hidden World Underneath the Las Vegas Strip
Heritage boot brand Palladium partners with renowned exploration duo Undercity to launch a collaborative film entitled Undercity: Las Vegas. In the film, the Undercity team, director Andrew Wonder and urban historian Steve Duncan, document the subterranean tunnel system that quietly resides underneath the bustling city of Las Vegas. Throughout the exploration, the pair puts their Palladium boots to the test as they navigate through flooded tunnels and rough terrain, bringing to light a side of Vegas the public has never seen. Undercity: Las Vegas premieres in three parts with the first segment launching on August 30 at www.palladiumboots.com
“We have consistently put our boots to the test by leading real explorations in city terrain,” said Barney Waters, vice president of marketing for Palladium. “Andrew and Steve are pioneers in urban explorations, so we offered to support their next endeavor in Las Vegas. Everyone knows Las Vegas and The Strip, but few people know about the world underneath. This film shows the hidden side of one of the world’s most amazing cities, with Palladium boots ensuring the explorers stay dry and protected in the rough conditions they encounter.”
Undercity: Las Vegas is the second film that documents the underground adventures of Duncan and Wonder. The pair’s first film, Undercity: New York, received national buzz and praise, sparking the plan to take their exploration series to Las Vegas. Undercity: Las Vegas documents Duncan and Wonder as they uncover the hidden world below the city’s streets. The film highlights the changing ecosystem of the city, the inevitable risk of flash flooding during annual storms and the hundreds of miles of storm drains the city has constructed below the streets in recent years to help alleviate the problems caused by these floods. In exploring this hidden infrastructure, Duncan and Wonder chronicle how this shift is affecting citizens both above and below ground.
Throughout the exploration, Duncan and Wonder wear boots from Palladium’s Waterproof Collection, putting the brand’s latest technology to the test. The Waterproof Collection features a waterproof, nubuck leather upper, waterproof insole board, waterproof thread for stitching and sealed seams to keep moisture out. New for Fall 2012, Palladium updates the women’s collection with its LITE technology outsole, ensuring the boots are not only free of moisture but also ultra lightweight for effortless exploring. Additionally, the brand adds two new colorways to the Waterproof mix: Amber Gold and Dust. The Waterproof Collection is available for men and women in Palladium’s iconic Pampa Hi and Baggy silhouettes and ranges in price from $110.00-$140.00.
Undercity: Las Vegas premieres following the success of Palladium’s past urban exploration films Tokyo Rising, starring Pharrell Williams, and Detroit Lives, starring Johnny Knoxville. Undercity: Las Vegas will launch in conjunction with the brand’s Fall-Winter 2012 advertising campaign which debuts the brand’s new tagline “Engineered for City Terrain.” Mirroring the film, the ad campaign will also feature product from Palladium’s performance footwear collections, highlighting the brand’s roots in technical product design. Parts 2 and 3 of the film will launch on September 5 and September 10, respectively. For more information about Palladium, the Undercity film and the brand’s new product offering, please visit www.palladiumboots.com
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