ELIZA DOOLITTLE EXPLORES ICONIC LANDMARK IN PALLADIUM'S "BATTERSEA: POWER OF LONDON" CAMPAIGN

Last night East London’s finest celebrated the launch of Palladium’s new campaign ‘Battersea: Power Of London’. Guests enjoyed Vodka cocktails, beer and burgers as the short film was screened.

Attendees included: Eliza Doolittle, Stooshe, James Long

 Following the success of Palladium’s city exploring short films, the heritage boot brand announces the launch of its Spring 2013 campaign featuring UK-based songstress Eliza Doolittle. The campaign, entitled Battersea: Power of London, follows the singer-songwriter as she hits the streets of London to explore the iconic Battersea Power Station which has been abandoned for decades. The print and online campaign is comprised of a short film led by Eliza as well as a selection of images that capture the exploration of this London landmark. The Battersea: Power of London film debuts on March 26, 2013 at www.palladiumboots.com.

“Eliza caught our eye as she’s been wearing Palladium boots around London and we knew she would be the ideal explorer for our next film,” said Barney Waters, vice president of marketing for Palladium. “She has a unique style that complements our boots perfectly and a natural curiosity and sense of adventure, key things we look for in our city explorers.”

Once a symbol of Britain’s power, the Battersea Power Station is one of London’s best known landmarks and cemented its place in pop culture as the cover art for Pink Floyd’s Animals album in 1977. The landmark has also served as a backdrop in countless films, including The King’s Speech and Guy Ritchie’s RocknRolla. On her journey, Eliza joins co-host Remi Kabaka Jr. of the Gorillaz to explore the historic location for the last time before the building undergoes restoration. Under the expansive redevelopment terms, she discovers that the Battersea site will restore its power station and the area will undergo major construction, ushering in a new cultural hub for the local community.

During her exploration, Eliza wears boots from Palladium’s Spring/Summer 2013 Enzyme Washed Collection, sporting three colorways of the Pallabrouse Baggy silhouette: Vapor-Metal, Old Rose-Vapor and Almond Buff. The Enzyme Washed Collection features stonewashed canvas uppers and burnished outsoles to create a vintage, worn-in aesthetic. The collection maintains traditional Palladium details, including a rubber toe cap and a durable rubber outsole. A hugging heel cup and padded EVA sockliner provide further durability and comfort. The Enzyme Washed Collection is available for men and women in Palladium’s iconic Pampa Hi and Baggy silhouettes and ranges in price from $70.00- $85.00.

The Battersea: Power of London campaign will run from March 26, 2013 until Fall 2013 and will appear in print publications such as NYLON, Grazia and UK versions of ELLE, Glamour and Marie Claire. Online advertisements will appear on sites including: Digital Spy, Pop Justice, The Guardian, among others. The campaign was created with agency partner Virtue, part of Vice Media, and the Battersea: Power of London film was directed by Virtue’s Thalia Mavros. Battersea: Power of London is part of an ongoing series of urban explorations from Palladium, with past ventures visiting Tokyo with Pharrell Williams and Detroit with Johnny Knoxville, among others. For more information about Palladium, Battersea: Power of London and the Enzyme Washed Collection, please visit www.palladiumboots.com.

Stay tuned for the campaign.

PALLADIUM PUTS BOOTS TO THE TEST IN UNDERCITY: LAS VEGAS FILM

Exploration Duo Reveals Hidden World Underneath the Las Vegas Strip

Heritage boot brand Palladium partners with renowned exploration duo Undercity to launch a collaborative film entitled Undercity: Las Vegas. In the film, the Undercity team, director Andrew Wonder and urban historian Steve Duncan, document the subterranean tunnel system that quietly resides underneath the bustling city of Las Vegas. Throughout the exploration, the pair puts their Palladium boots to the test as they navigate through flooded tunnels and rough terrain, bringing to light a side of Vegas the public has never seen. Undercity: Las Vegas premieres in three parts with the first segment launching on August 30 at www.palladiumboots.com

“We have consistently put our boots to the test by leading real explorations in city terrain,” said Barney Waters, vice president of marketing for Palladium. “Andrew and Steve are pioneers in urban explorations, so we offered to support their next endeavor in Las Vegas. Everyone knows Las Vegas and The Strip, but few people know about the world underneath. This film shows the hidden side of one of the world’s most amazing cities, with Palladium boots ensuring the explorers stay dry and protected in the rough conditions they encounter.”

Undercity: Las Vegas is the second film that documents the underground adventures of Duncan and Wonder. The pair’s first film, Undercity: New York, received national buzz and praise, sparking the plan to take their exploration series to Las Vegas. Undercity: Las Vegas documents Duncan and Wonder as they uncover the hidden world below the city’s streets. The film highlights the changing ecosystem of the city, the inevitable risk of flash flooding during annual storms and the hundreds of miles of storm drains the city has constructed below the streets in recent years to help alleviate the problems caused by these floods. In exploring this hidden infrastructure, Duncan and Wonder chronicle how this shift is affecting citizens both above and below ground.

Throughout the exploration, Duncan and Wonder wear boots from Palladium’s Waterproof Collection, putting the brand’s latest technology to the test. The Waterproof Collection features a waterproof, nubuck leather upper, waterproof insole board, waterproof thread for stitching and sealed seams to keep moisture out. New for Fall 2012, Palladium updates the women’s collection with its LITE technology outsole, ensuring the boots are not only free of moisture but also ultra lightweight for effortless exploring. Additionally, the brand adds two new colorways to the Waterproof mix: Amber Gold and Dust. The Waterproof Collection is available for men and women in Palladium’s iconic Pampa Hi and Baggy silhouettes and ranges in price from $110.00-$140.00.

Undercity: Las Vegas premieres following the success of Palladium’s past urban exploration films Tokyo Rising, starring Pharrell Williams, and Detroit Lives, starring Johnny Knoxville. Undercity: Las Vegas will launch in conjunction with the brand’s Fall-Winter 2012 advertising campaign which debuts the brand’s new tagline “Engineered for City Terrain.” Mirroring the film, the ad campaign will also feature product from Palladium’s performance footwear collections, highlighting the brand’s roots in technical product design. Parts 2 and 3 of the film will launch on September 5 and September 10, respectively. For more information about Palladium, the Undercity film and the brand’s new product offering, please visit www.palladiumboots.com

THE BLANC COLLECTION FROM PALLADIUM

With the same comfort, durability and premium quality you come to expect from Palladium, the timeless Pampa style is redefined for Spring Summer with durable white sole.

Available in a series of colourways with contrast white laces the new Blanc collection pays homage to the authenticity of the brand and this iconic style.
Available from Liberty & Selfridges

Palladium Launches 'Streets in Focus' series of Films to celebrate launch of BLANC collection

In March 2012 heritage boot brand Palladium will launch the first collection under its new ‘Palladium Sport’ label with the BLANC. In conjunction with the launch, the brand releases a film series which highlights the new collection through Palladium’s ‘urban exploring’ lens. The three-part series, entitled Streets in Focus, will showcase three young photographers as they offer firsthand insight on their craft and the hidden terrain that inspires them within their home cities. The first film follows fashion photographer Josh Gordon as he gathers the latest trends in fashion, art and music from London locales.
http://www.palladium.co.uk/

THE PHOTOGRAPHER:

LONDON - Josh Gordon - http://www.palladiumboots.com/content/streets-focus-joshua-gordon-london
Irish photographer, Josh Gordon is a voracious entrepreneur, rapidly becoming a rising star across music, fashion and art, in both his hometown of Dublin and across the pond on British soil. A fashion photographer by trade, his success started a few years back with the creation of his blog, a simple place to post pieces from his shoots (for clients such as Urban Outfitters and Lazy Oafs) and share his inspiration from the around the world. Now a Tumblr heavyweight, amassing thousands of notes on a single post, his blog has given him the platform to create a fashion label of his own, pushing out his bold signature style through limited edition pieces sold online and in pop up stores. Photography is in Josh’s blood, the son of a acclaimed press photographer he was surrounded by cameras from an early age and this desire to capture the world as it passes by has given him the passion and creativity to stand out as an artist.

Palladium Debuts Collaboration with Richard Chai on the Catwalk -

New York Fashion Week AW12
Palladium Debuts Collaboration with Richard Chai on the Catwalk

For Fall/Winter 2012, Palladium announces the launch of the Richard Chai for Palladium capsule collection, created in collaboration with designer Richard Chai.
The renowned designer will put his unique spin on two of Palladium’s men’s silhouettes which will launch at retail in the UK in October 2012. Additionally, Palladium and Chai partnered to design the footwear that completed the men’s looks Chai will showed on his Fall/Winter 2012 runway during New York Fashion Week on February 9.










“It’s a real opportunity to take a 60-year-old classic design and have someone of Richard’s talent create their own interpretation, looking through a completely fresh lens,” said Barney Waters, VP of Marketing for Palladium. “When you blend the authentic heritage of Palladium with Richard’s eye for modern menswear, it’s a powerful combination.”











For the catwalk show, complementing his “urban nomad”-inspired Fall/Winter 2012 ready-to-wear collection, Richard Chai created his own version of the Pampa Hi, one of Palladium’s iconic boot designs dating back to the brand’s role as a supplier to the French Foreign Legion in the 1940s. Additionally, Chai chose the Pampa Tactical, a modern take on Palladium’s original silhouette featuring the classic rubber outsole and toe cap. All styles feature Chai’s own custom fabrics, including corduroy and felted wool. The boots’ materials speak to the classic suiting elements, utilitarian touch and rugged designs remixed with luxe materials that are prevalent in Chai’s ready-to-wear collection. These pairs are unique to his runway show and will serve as the basis for designing his capsule collection with Palladium, which will be available at high end retailers globally, beginning in October 2012.

Pharrell in Tokyo for Palladium

Palladium have created a beautifully shot 5 part mini documentary series featuring Pharrell Williams and his visit to Tokyo post 3/11 named 'Tokyo Rising'. The series explores the creative forces that have been a constant source of inspiration for the musician throughout his many projects and we see the architecture, fellow musicians, artists and the parts of the city itself that have been an inspiration as well as an insight into all the hidden gems Tokyo has to offer.

Pharrell has been a great supporter of relief efforts for the Japanese citizens affected by the incidents of 3/11 and he jumped at the chance to visit the metropolis that has had such an impact upon him as an artist and as an individual as this beloved city faces a new reality after the tragedy of 3/11.

While persistent challenges still lay ahead, the city’s creative class is hell-bent on making sure that their hometown thrives. Innovative and resilient, they are defining the future of Tokyo on their own terms.


Part 1 is below but Visit here for the full series: http://www.palladiumboots.co.uk/video/tokyo-rising#part1


Episode 1 - Pharrell's return to Tokyo
Episode 2 - Under and Above Ground
Episode 3 - Art in Flux
Episode 4 - The Remix Culture
Episode 5 - Trippple Nippples Show

Pharrell Williams and Palladium Boots - "Tokyo Rising"

Check out this clip from Tokyo Rising, there are 5 in total and technically you are looking at Palladium boots... but its a good watch... check out the all clips via YouTube.