John Smedley debuts sportswear & for the first time launches four collections in one season

British knitwear brand John Smedley is launching sportswear for the first time this AW12. The Sport collection has been inspired by key pieces from the extensive John Smedley archive featuring the re-introduction of the small modernist logo that was first visible on its polo shirts in 1934. The dominant colour palette of red, white and blue is representative of the brand’s British background. The womenswear range is based on functional sports and loungewear with a much more luxurious edge. Key pieces include a dusty grey lightweight hooded cardigan and jogging bottoms with silk trimmings and button details. Key menswear pieces include a red and blue striped knitted polo with a contrast collar available in long or short sleeves. John Smedley, in addition to the sport range, will be releasing four collections in one season for the first time, with the looks not incorporating the brand's traditional styles. The Contemporary Colour collection focuses on bright statement pieces, while the Contemporary Nautical collection is predominantly led by blue and white striped garments for both men and women. Centered around the importance of attention to detail, the Elegant collection comprises traditional silhouettes, paired with fine trims, luxurious materials and refined colouration.


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Source: DIARY DIRECTORY