Debenhams has announced the exclusive menswear launch of American lifestyle brand Nautica to the UK. The brand will debut in 21 Debenhams stores and online at debenhams.com, with plans to roll out across all stores. The Nautica launch collection will be introduced on 5 March, online and in-store on 12 March, covering 16,000 sq ft of selling space. Nautica began in 1983 as a modern American lifestyle brand when the founder, David Chu, created six styles of fashionable, functional outerwear. By 1985, a full men’s sportswear collection was available and a few years later, Nautica began its expansion into international markets. Today, the Nautica brand is available in more than 60 countries and continues to focus on international development, including the exclusive offer now available in Debenhams stores throughout the UK. The debut SS12 collection is inspired by the 'Californian Road Trip', offering striped polo shirts, check shirts and knee-length cargo shorts provide an all-American classic style. Bright colours include the signature navy and white as well as yellows, sea greens and blues. Statement swimwear features floral prints, contrast colour blocking and prints. The debut collection includes 126 pieces, ranging in price from £20 for a baseball cap to £150 for a seersucker jacket.
http://www.nautica.com/
http://www.debenhams.com/
Source: DIARY DIRECTORY
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