JIMMY CHOO ANNOUNCES COLLABORATION WITH FINE ART PHOTOGRAPHER NAN GOLDIN

Jimmy Choo has announced its collaboration with fine art photographer Nan Goldin and she will create stunning images to celebrate the launch of the ICONS collection.  ICONS is an exciting capsule collection based on 15 of the most iconic Jimmy Choo shoes.  Tamara Mellon, OBE and CEO, has also announced the launch of The Jimmy Choo Foundation to support women in need around the world.

About Nan Goldin

Nan Goldin is one of the most highly respected contemporary art photographers of today. Her piece the ballad of sexual dependency has been cited as one of the greatest influences upon western contemporary art, and she is credited for validating the snapshot as art. Goldin sees herself as “a defender of the real, the raw and the unaltered.” She has stated that the original motivation to take photographs was “to make a record against revisionism and to retain memory”.




“I’ve long been an admirer of Nan’s honest and emotional work and her ability to portray her subjects in a way that is beautiful and raw. Because the Jimmy Choo Foundation benefits women and issues of empowerment, it was important for me to find a photographer whose work was able to convey not only the powerful but also the sensitive and softer side of Jimmy Choo.”


Tamara Mellon, OBE Founder and Chief Creative Officer


Watch the behind-the-scenes film featuring Tamara Mellon talking through the inspiration of the ICONS Collection and the ad campaign. The short film also features exclusive scenes from the Nan Goldin shoot.





Shoes from the collection, check out the full collection at http://www.jimmychoo.com/