Continuing Swatch's proud legacy of working alongside leading people from the frontiers of fashion, Swatch has teamed up with the American designer Jeremy Scott to create a range of five new watches. Scott's latest watch designs are typically bold, witty, provocative and stylish - echoing the same exuberant qualities for which his eponymous fashion creations are internationally famed.
The five pieces included: Melted Minutes, Swatch Portrait, Swatch Punk, Double Vision and Hypnotic Heat. RRP £38 - £63.50.
Melted Minutes features a transparent plastic dial, created with an amusing 'melted' visual effect. Its quirky appearance makes it a must for anyone whom likes to take a slightly surreal approach to time-keeping.
Swatch Portrait includes a solid black plastic dial adorned with a stylized sketch of Jeremy Scott printed upon the glass framed by a picture frame.
A fabulous blast of colour and ultra-cool kitsch, the Swatch Punk boasts an in-your-face solid green dial with black hands and is contrasted by silicone strap with printed leopard patterns and six bold yellow loops, which wraps twice around the wrist.
Scott's witty concept for the Double Vision Swatch offers twice the amount of fun. Boasting two red and white twirl-effect dials fixed on one black plastic strap - with the words 'Xray Vision' printed above them - this design is destined to keep everyone's eyes firmly focused upon it.
A special edition, limited to only 777 pieces, the Hypnotic Heart creates a huge impact not only due to its attention-grabbing heart shape and its size - the special edition piece is a generous 12cm wide - but also the various other details which make it so unique.
This exciting venture follows up Scott's previous and very successful collaboration with Swatch, back in March 2011, when he unleashed three unique watch designs. It also continues the rich legacy of high profile collaborations and design innovation which have characterized the Swatch & Fashion collections so far.
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