The title pretty much sums what your already thinking ... if not i shall explain more.
Braving the rain over 200 people queued outside this morning and arrived dressed in only their underwear at the Desigual Regent Street Store to grab themselves a completely free outfit of their choice from the brand's collection.
The Barcelona-based company Desigual dared the first 200 young shoppers to show their flesh in exchange for a free outfit - who wouldn't?
Roughly 300 people were queuing in their undies from 11.00pm last night to be one of the first 100 people as store opened at 9am today, Thursday 16 June 2011. Now that's FASHION dedication!!
Crowds flooded through the doors, running frantically to pick their favourite pieces from the store and walk out fully dressed. A traveling band showed up in their underwear to entertain the crowd and did the final countdown to the doors opening.
Desigual hosted the event to have fun and give a gift to their fans, allowing the public to experience the fun loving philosophy that
embodies them and their ethos. Under the slogan 'Arrive Half Naked – Leave Fully Dressed' the event also happened today in Amsterdam, Stockholm, Berlin as well as London where the brand managed to undress Europe and dress them again in their key summer pieces.
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