Iconic director David Altobelli collaborates with 55DSL for Spring/Summer 2012 Advertising Campaign video
The launch of this SS'12 collection heralds a new direction for 55DSL's communications strategy. The manifesto is summed up as follows: "To explore 55DSL's creative and Italian roots while engaging its audience through entertainment and interaction."
55DSL will collaborate with some of the world’s most progressive and creative talent. Rather than issue brand-centric briefs that stifle their creative freedom, these collaborators will be allowed to showcase their unfettered creative vision of 55DSL's brand heritage: youth, freedom, fun and Italy.
In its first iteration, 55DSL will join forces with the young Director David Altobelli to create a short film shot entirely on location in Rome. "ROMA” launching March 8, 2012.
Please check out this fantastic film and help us to spread the word on this great collaboration!
Cant see? follow this link - http://www.youtube.com/watch?v=v9pPj1-2stE
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