Monday 5 March 2012

Dockers & Bear Grylls

The Dockers brand is proud to unveil the first visuals from the latest evolution of its international, Wear The Pants marketing platform featuring Bear Grylls, star of multiple extreme survival programs. The campaign will pair Grylls’ rugged charisma with the latest in refined, approachable masculine style from the world’s most authoritative khaki resource, the Dockers brand. Portions of the campaign were shot in the “wilds” of Manhattan, including a series of outdoor scenes photographed in the city’s beloved Central Park, by lens-man Koto Bolofo.




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